The Marketing Tactics used by Barbie to Create Hype

Hey Marketers,

Barbie has been crushing the box office and has crossed the $500 million-mark in less than a week of its release. Is the movie the best the world has seen? Imo, NO!

But then what are the reasons behind its success? Why is there so much of hype?

Well today we explore a few marketing strategies used by Barbie which got the movie a LOT of hype and how YOU can use it for your campaigns

1. Airbnb Barbie Dreamhouse: Living the Dream in Pink! 🏠✨ Imagine stepping into a life-sized Barbie Dreamhouse – talk about living the dream! This genius move brought Barbie's world to life and turned fans into happy guests. From the glitzy closet to the breathtaking views, it was pink perfection! Real-life Barbie adventures? Count us in!

💡 How You Can Use It: Personal experiences connect with fans on a whole new level.

2. AI Barbie Selfie Generator: ✨📸 The AI-powered Selfie Generator magic transformed selfies into Barbie portraits. And Celebrities couldn't resist this sparkle either!
   The app has over 13M users and created a lot of buzz on the internet
   If you want to see what it looks like: http://barbieselfie.ai

💡 How You Can Use It: Give the audience a fun trend they can use to have a viral marketing campaign. (but make sure you have an initial audience first)

3. Memes: By far the most obvious one on the list and also the most effective one. Barbie and Oppenheimer Launched on the same date which lead to a lot of fans making memes on this fact.

   
   The two movies are complete opposites and people made a lot of memes to watch both of them on the same day. Honestly, for me i probably wouldn’t have even heard there’s a barbie movie if it wasn’t for the memes.

   
   Also, the trend of wearing pink to the movie created a lot of hype on the internet and gave a lot of promotion

   
   💡 How You Can Use It: Think of creative ways you can use your competition at your advantage and create brand awareness from their exposure

4. Enchanting Collaborations: Barbie teamed up with various fashion icons! These fabulous partnerships showcased Barbie's timeless influence on fashion. From catwalks to social media, the collaborations made Barbie a fashion-forward trendsetter.

💡 How You Can Use It: Try to collaborate with people/brands that are not In your industry per se but can go along with your brand

So there you have it! Here are few of the things we observed in Barbie’s marketing and also what we learned from it!

We would also like to hear more from you! What did you think about this newsletter? Would you add something to it or disagree with something? Is there any particular topic you would like for us to write about? Anything is highly appreciated

Love & Peace

Kranstar Media Team