Turn your Audience into DIE HARD Fans

September 09, 2023

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Welcome to this week’s issue of Kranstar Media Newsletter. In this issue, I’m going to share something different with you.

Different in the sense that it’s not based on hours of research and dozens of articles. Rather it’s more a little more theoretical and experimental.

Today, we’re going to explore how to create a loyal fan base for your brand. And no, I don’t mean a cult following.

Let me tell you a story. A friend of mine once ditched me on an important day. Why?

To join a live event by Apple that was held online announcing new features. I wasn’t angry, but it made me wonder how some people are so obsessed with certain brands that they would do anything for them. Today, I have an answer.

The answer to such brand loyalty is your brand mission and values.

When your brand mission and values match with your prospects’ beliefs and aspirations, it develops a deep connection that makes them support you wholeheartedly.

But how can you do it for your own brand?

To figure that out, let’s see how some successful brands are doing it.

  • Nike – Inspiring Customers Through Movies. Movies are one of the best ways to create a deep connection with the audience, as they can evoke emotions, tell stories, and convey messages. Nike recently launched a movie called Air, which showcases the power of sports and innovation to transform lives. The movie resonates with customers who value inspiration, innovation, and fitness.

  • Patagonia – Contributing to Environmental Causes. Patagonia is a brand that cares deeply about the environment and social responsibility. Its mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Patagonia has a loyal customer base that shares its values and vision for a more sustainable future.

How can you develop such brand loyalty?

Well, not all of us have Apple’s innovation or Patagonia’s social responsibility to serve as our brand mission and values. But there is something that every business has. Something that can serve great as a brand mission and value.

Authenticity.

In a world of marketing gloss and slick advertising, realness can be a breath of fresh air.

Yes, that’s it. Being unapologetically you and sharing your story can resonate deeply with your audience. Letting your customers see the human side of your brand.

Remember, your brand doesn’t have to be perfect; it just has to be real. So, embrace your authenticity, share your story, and watch your brand loyalty grow.

Creator spotlight

Struggling to get high ticket clients? If you want to have a serious conversation about growing your business you should reach out to my man Morris Grand. He is a brilliant marketer who knows his stuff and has helped me too (Not Sponsored)

You can reach out to him via X/Twitter here : Morris Grand

We are experimenting with different writing styles and content formats.

As you can probably see this issue isn’t filled with various statistics or proven marketing tactics but rather it’s more theoretical. Do let us know of you have any feedback on this.

Peace & Love

Kranstar Media