Video Marketing Tactics To Level Up Your Content Game

A picture is worth a thousand words they say. Well a video is worth a million words!

Picture this: you're scrolling through your favourite social media app, and what catches your eye? A captivating video that instantly draws you in.

In today's digital age, video marketing has become an irresistible force to increase your brand awareness, generate more leads, or boost your sales. Not to mention the connection you can develop with your audience

But don’t take our word for it, take a look at these statistics:

• 83% of video marketers said that videos help to generate leads

• 44% of people are more likely to buy a product after watching a video about it

• 93% of marketers say they’ve landed a new customer thanks to a video on social media.

Okay video marketing is great but what kind of video brings successful results? Don’t worry we got you covered. Here are the best Video Marketing strategies

Video Marketing Tactics To Level Up Your Content Game

1. Using social media influencers to create authentic and influential videos.

Influencers can help you reach new and relevant audiences who trust and value the opinions of the influencers they follow.

According to a report by Influencer Marketing Hub, influencer marketing can deliver 11 times higher ROI than traditional forms of digital marketing.

But how can you leverage it? Let’s look at a real world example to get an idea

Case Study: L’Oreal’s Beauty Squad

L’Oréal, a beauty brand, created a video campaign called “#BeautySquad” that featured five popular beauty influencers who shared their tips, tricks, and tutorials on how to use L’Oréal products. The campaign leveraged the trust and reach of the influencers to showcase the quality and diversity of the products.

The campaign resulted in over 5 million views on YouTube and increased the brand’s online sales by 51%.

2. Using storytelling to create captivating and educational videos

Stories are one of the best, if not, the best way to develop a connection with your audience and to show your authenticity. It hooks your audience in and sparks interest for your brand

Case Study: Chipotle’s Scarecrow

Chipotle, a fast-food chain, created a video campaign called “The Scarecrow” that told the story of a scarecrow who works for a dystopian food corporation and decides to start his own farm-to-table business.

The campaign used stunning animation and music to convey the message of sustainable and ethical food production.

The campaign won several awards and generated over 17 million views on YouTube. It also increased the brand awareness and sales of Chipotle by 12%.

3. Use Live Streaming and Real-Time Engagement

Live streaming isn't just for gamers; it's a potent tool for businesses too. Hosting live events, product launches, or Q&A sessions can build a real-time connection with your audience.

Case Study: Sephora’s Beauty Insider Community

Sephora's Beauty Insider Community includes live-streamed beauty classes, where viewers can ask questions and interact with makeup artists in real time.

This not only builds community but also drives sales as viewers can purchase products featured in the live sessions.

4. Using humour and emotion to create memorable and viral videos

Emotions are the fastest way to get an audience to take action. From sharing the video to actually buying the product, emotion does everything!

Case Study: Dollar Shave Club’s Great Blades

Dollar Shave Club, a razor subscription service, launched a video campaign called “Our Blades Are F-ing Great” that featured the founder of the company delivering a hilarious and sarcastic pitch for his product.

The campaign was low-budget but high-impact, generating over 26 million views on YouTube and increasing the company’s sales by over 1000% in the first week.

5. Using user-generated content to create authentic and relatable videos

People trust people. Hearing a word from other users/customers helps the audience to feel the authenticity making UGC extremely powerful form of video content

It also develops a sense of community

Case Study: GoPro’s community building

GoPro, a camera brand, encourages its customers to share their videos captured with GoPro devices on social media and YouTube.

The brand then features the best videos on its own channels, creating a sense of community and showcasing the product’s capabilities.

GoPro has the most popular branded YouTube channel, with over 10.9 million subscribers and over 3.4 billion views.

How to create engaging content (An overview)

1. Keep it short & engaging for creating awareness

The attention span of people has reduced significantly. Not to mention how busy people are these days, they want content they can consume on the go

So keep it short and concise

Add subtitles to your content. Subtitles and captions can help increase video views by 80%

Keep it moving. Add a lot of cuts and transitions to keep the viewer engaged

2. Make a longer and more authentic video to develop a connections

Short videos are great to create awareness and get people interested in you or your brand. But once they get interested it becomes vital that you take action to turn that interest into a conversion.

Create longer form contents that can be guides or stories which spark the connection with the audience.

That’s it for today folks, these are some of the best ways you can incorporate video marketing to your campaigns and grow your brand

Any comment/feedback is highly appreciated

Love & Peace

Kranstar Media